The main goal of the game is to take care of your digital pets (FurrSols) in order to earn. To do this, you need to keep their attributes at 90%+ to produce some FLUFF token. There are currently four tasks to keep your digital pet alive (feeding, resting, grooming, and playing) and each task increases an attribute by 5 points every time you do it.
Attributes are primarily lowered down every hour by a certain amount of points dependent on the server season and class of your FurrSol. Additionally, when doing tasks, other attributes go down by a few points.